First Hour Leads

Terms of Service

Last updated: May 22, 2026

These Terms of Service ("Terms") govern your use of firsthourleads.com and any services provided by First Hour Leads, operated by Tony McMurtrey as a sole proprietorship in San Antonio, Texas ("we," "us," or "our"). By using the site or hiring us, you accept these Terms.

1. The service

First Hour Leads installs and operates sales automation systems for local service businesses. The specific scope, deliverables, and timelines for any client engagement are described in a separate Statement of Work or written quote agreed between us and the client. Nothing on this site constitutes such an agreement on its own.

2. Inquiries via this site

Submitting the contact form does not create a client relationship, a binding offer, or an obligation on either side. We will respond to legitimate inquiries within one business day. We may decline to engage with any prospective client at our sole discretion.

3. SMS messaging

If you provide a mobile phone number through the chat widget on this site, you consent to receive text messages from First Hour Leads at that number for the purpose of responding to your inquiry and (if you later become a client) coordinating service delivery.

4. Fees and payment

Fees for paid engagements are quoted in the Statement of Work and invoiced through Stripe. Audit fees are billed up front. Install and monthly fees are invoiced on the cadence specified in the Statement of Work. Late payment past 15 days may result in pause of service until current. All fees are quoted in US dollars and exclude applicable taxes.

5. What we own, what you own

You own your data: contact records, message history, account settings, all proprietary content and copy you provide. We retain no ownership over any of it and will return or destroy our copies on request after an engagement ends, except as required to keep business records under US tax law.

We own: our internal templates, code libraries, prompt patterns, workflow blueprints, and the general know-how we use across all clients. We grant you a non-exclusive, perpetual license to keep using any specific instantiation we set up inside your CRM after the engagement ends.

6. Confidentiality

Anything you share with us in the course of an engagement that is not publicly known is treated as confidential and will not be disclosed to any third party except: (a) to our subcontractors under the same obligation, (b) as required by law, or (c) with your written consent. This obligation survives termination of any engagement.

7. Acceptable use

You may not use any service we set up for you to:

Violation entitles us to suspend service immediately with no refund of prepaid fees and to require you to indemnify us against any resulting carrier fines, legal action, or platform penalties.

8. No guarantee of results

Outcomes depend on many factors outside our control, including the quality of your inbound traffic, the responsiveness of your sales team, the soundness of your offer, and market conditions. We make no guarantee of specific revenue, conversion, or close-rate outcomes. Any examples or case studies are descriptive of past results for other clients, not promises of future results for you.

9. Limitation of liability

To the maximum extent permitted by law, our total cumulative liability to you for any claim arising out of or relating to the service is limited to the fees you have paid to us during the twelve months immediately preceding the claim. We are not liable for indirect, consequential, incidental, lost-profit, or punitive damages.

10. Indemnification

You agree to indemnify and hold First Hour Leads harmless from any claim brought against us by a third party arising from your use of the service in violation of these Terms, in violation of applicable law, or in violation of any third party's rights.

11. Termination

Either party may terminate any ongoing engagement on 30 days' written notice (email is fine). On termination, you owe fees for work performed through the termination date. We will return your data and turn over operational control of any system we have built inside your CRM within 14 days of termination.

12. Governing law and venue

These Terms are governed by the laws of the State of Texas, without regard to its conflict-of-laws rules. Exclusive venue for any dispute is the state or federal courts located in Bexar County, Texas. Each party waives any objection to that venue.

13. Changes

If we change these Terms materially, we will post the updated date at the top of this page and, for current clients, notify by email. Continued use of the service after a change constitutes acceptance.

14. Contact

First Hour Leads
Tony McMurtrey
1027 Starlit Pond
San Antonio, TX 78260
[email protected]